The Good Fight: Link Trade Pros/Cons and Instructions
 

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Check out other jiu jitsu professionals who have linked to this site.

Why trade links?
 

Everyone is fired up about search engines and they should be. Search engines bring lots of visitors. Of course you have to kill yourself with the proper promotional efforts to even get anywhere close to the top 20 positions. And then next week you could disappear altogether. But the latest study has shown that the majority of people find sites by clicking on links from other sites. Getting LINKED is a much more reliable way to ensure steady traffic to your site. Also consider the following:

• To some search engines, the more links coming "into" and going "out of" your site make your site appear more valuable when someone is searching for your product or service. This puts you higher in their results list.
• People come to my site and might not find what they want. Someone may come to my site but be thinking, "I'm not ready for competition yet, I'd like to find a school to train at first." I'm happy for one of my link partners to get that business. AND I'm happy to get a chance at business comes from you and your site.
• I sometimes get calls and email from people interested in training or other products and services related to Jiu Jitsu, Grappling and MMA and want my recommendation. I'll direct those people to my link partners first.
• You and I may have complimentary, yet non-competitive products and services. We like to help people easily find what they need while we help ourselves.
• Your site will look more professional and customer oriented.
• Even if you don't get more traffic from a site that you're trading with, you still get the benefit of the "link popularity" with the search engines. Don't overlook this...it's the most important part.
• The synergy effect will get us all more visitors than we would have gotten individually. Think of our sites all linked together as one giant bullseye. . . which is much easier to hit than many tiny ones.
• I believe in competition...but I believe more in cooperation. Do you?

What's the down side?

• It is possible that someone will leave your site and not come back.
   

Here's my candid thoughts on that and I'm going to give it to you straight:

I'm not going to put my links button at the top of my home page so they can jump straight to you. You think I'm crazy? I'm looking to get my visitors to come to my tournaments. However, if I haven't grabbed there attention by the time they get to my links button, then I haven't grabbed them enough to register at all and that's too bad for me. So, why not let my friends have a shot at them before they leave forever? I want the same from you. If you haven't convinced your visitors with your main pitch to buy from you, then I want a shot at them. I don't want your business. I want a shot at business that didn't want you. -- YOU CAN BE SURE THEY ARE LEAVING ANYWAY. OH, ONE MORE THING . . . Even if no one ever clicks on your link on my site it is still very valuable to you because of search engine link popularity. The search engines see the link and rate your site higher. That's why you and I should link all our sites together.

Click here for instructions on linking to our site.